Green Masters, Inc. was founded in 1981 by Lennart and Britt Edstrom. They bought Ivan Jensen & Son’s from Erik & Poul Jensen and started converting the nursery from foliage plants to flowering plants. Erik Jensen stayed on with Green Masters until his retirement many years later.

Lennart’s expertise was in flowering plants and cutting production from his tenure in Italy and Kenya with DCK – Dansk Chrysanthemum Kultur. Thru those experiences and his world wide contacts – Lennart quickly started to grow the company with more and more flowers.